The search engine giant google wants to continue working on his policy in terms of advertising targeting to prevent discrimination. Advertising customers who want to show real estate, job offers and loans, should no longer be positive or negative in the us and canada, such as gender, age, marital status and postal code. The coarse us tech coronations are often criticized because they allow for minorities to be specifically filtered out for certain displays.
Google emphasized in a blog entry that the new restrictions have a further development of the practice lived in the company were not to allow categories such as ethnicity, religion or sexual orientation as advertising sets. Changing should be implemented until late at the end of the year. When transitioning the targeting, they have worked closely with the us homes for living and urban development (hud) and other organizations.
The hud had sued facebook in marz last year, because the social network for housing advertisements against the anti-discrimination law have violated fair housing act. Among other things, this is prohibited from offering offers for housing so that they can not be perceived by a protected group. Also against google had been included in the course of the lawsuit. Facebook also had its target group selection as well as other civil claims as well as google broken down.