Jens spahn wants to win people over to vaccination with tv ads

The relief is written all over the young woman's face. She has just been vaccinated against Corona. Now she steps on the street – while around her, the city and the country comes back to life. Scenes of encounters are shown to a cover version of Howard Carpendale's classic song "Hello again": Cafes opening, a concert starting, a surprise party for a birthday girl, a grandmother hugging her granddaughter, children running unabashedly into a school, a stadium full of soccer fans. "Let's get our full lives back," is the message that fades in at the end. And then: "Every vaccination counts."

With this Video clip the German Federal Ministry of Health wants to start vaccinating people on Friday (23.7.) for more inoculations recruit. It is one of two that are spread in the social networks as well as on television. In contrast to the horror shocker of the Australian government, which showed a dying young woman in a vaccination commercial and took massive criticism for it, the Federal government decided to focus on the feel-good factor in their campaign.

The aim is to evoke a sense of lightness that has been completely lost in the pandemic. The result is a beautiful, pleasing image that could have been used to advertise a brand of beer.

Vaccination spotlight: Vaccination status of Germans not sufficient for adequate protection

Behind this, however, lies a serious problem. The current vaccination status of Germans is not yet sufficient to provide sufficient protection against new corona mutations such as the particularly fast-spreading delta variant. According to the Robert Koch Institute (RKI), at least 85 percent of the population would have to be fully vaccinated to achieve herd immunity. So far, the vaccination rate is 47 percent.

With its vaccination campaign, the German government is therefore now increasingly targeting undecided citizens and those who have not yet received a second vaccination. In addition to the two TV spots, a radio spot is also planned. As new vaccination ambassadors Prominent The campaign is aimed primarily at younger target groups: singer Mike Singer, handball goalkeeper Silvio Heinevetter, actress Jasna Fritzi Bauer and influencer Nihan Gulaylar. The individual campaign elements are also to be bilingual in Russian, Turkish and Arabic.

These are the vaccination rates in different parts of the population

A survey conducted by the RKI at the end of June shows who has been vaccinated so far. High Vaccination rates there are in the age groups that received vaccine as a priority: For example, in the 60-plus age group, more than 84 percent have been vaccinated at least once, and more than 42 percent have been vaccinated twice. Among professional groups, teachers and educators lead the way. 84.5 percent had been vaccinated at least once by the end of June, and 37 percent had been fully vaccinated at least once.

Among medical personnel, slightly fewer had a first vaccination (83.6 percent), but significantly more had already been vaccinated (63.8 percent). Lower was the Rate among employees of intercepting bodies such as the government, administration or police: as of the end of June, 19.2 percent had been fully vaccinated, and just under half had been vaccinated at least once. At the end of June, 44.5 percent of people working in so-called critical infrastructure (e.g. pharmacies or public transport) had been vaccinated at least once and 11.4 percent had been fully vaccinated.

People without Migration background Are more likely to be vaccinated than people with an immigrant background. Nearly 67 percent of people without a migration background have at least one first vaccination; among migrants it was one in two. In general, however, the willingness to be vaccinated is at a high level, the RKI estimates. In the survey for the Vaccination Rate Monitor, 62.6 percent of the unvaccinated said they would "definitely" or. "more likely" to be vaccinated. In total, the RKI had between 17. May and the 9. June 3004 people representative surveyed.