Are you ready to go?
Portals are currently the Renner to win on the web strategic positions for the expected e-commerce. After Aol purchased Unlangst Netscape and its NetCenter, Disney went to the net with a new portal now. Now, Go is just a trial version, but at the beginning of the next year, the new access to the Internet will be officially opened if the bugs are eliminated.
The purchase of Starwave was preceded by the Microsoft Communist Paul Allen in April 1998 and a complicated deal with InfoSeek in June this year. Disney acquired a 43 percent share of the 900 million dollar-dollar search engine and added $ 90 million to Cash, daring InfoSeek over $ 150 million for the application of the new website in Disney offers spending. Even though Go with news, search options, stock prices, chat rooms, email, weather reports or personalization offers not much other as the other portals, such as Yahoo, AOL or MSN, offers just the possibilities of the Disney Group, for the new one Offer on broad and unuitable front also to advertise outside the network, considered attractive: "Disney guards ABC, and you can use the transmitter to apply the Go network", Says Bill Bass of Forrester Research. "Not only do you have television, but also film studios and theme parks. Go will be advertised in Disney World, Disney movies on Disney cruise ships. This is an advertisement that you can not buy."